While it remains to be seen how successful the Sharp tablets will be relative to new offerings from Samsung, HTC and others, we are seeing the company make some compromises in order to be ready by the holidays. It looks like Sharp’s upcoming models will be e-Readers, going after the publishing industry with a magazine-formatted 2-page spread.
With the e-Readers, Sharp is targeting a niche market, but also releasing a task-specific device that has performed well in similar markets. Reports around Amazon’s Kindle indicate high sales, despite the availability of the iPad. Sharp has noted that the Galapagos line represents the device’s integration with a larger, cloud-based media center, so we’re sure to see more devices and consumer options around the new products.
Windows 7 devices to aim for Android market share
Microsoft’s upcoming Windows 7 devices are more competitive with Android’s, operating separate mobile platforms. Microsoft has been building up steam for the Windows 7 release all year, planning to attack Google on mobile search and advertising. While Windows 7 isn’t yet considered an all-out threat, Microsoft’s Bing efforts have proven to stand on their own when pitted against several Google search features.
Another way to gauge the success or failure of Windows 7 is to look at mobile app developer interests. Appcelerator released a comprehensive survey on developer thoughts and expectations around mobile development, and Android has taken the cake on several accounts, even outranking the iPad in tablet expectations.