Last week, International Data Corporation (IDC), one of the premier providers of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets announced that based on their calculations, Android, already the current smartphone market leader, is expected to grow at a rate of 23.8 percent over the next five years.
Google (GOOG), the maker of Android, has created a system so adaptable it runs on many different device makers which promotes affordable carrier pricing. Even with a market of loyal customers through Gmail and their search engine, Google is partnering with leading technology companies to ensure the dissemination of Android.
Whether or not growth projections are true, Google, with Android, understands how to create systems that are well designed and accessible. They provide simple, clean interfaces with a resilient backbone that are not overwhelmed by difficult tasks. Windows 7 from Microsoft (MSFT), although offering a cleaner interface than its past releases, still has the issue of being a fat Windows-based OS. Apple (AAPL), as one of the innovators, helped move the phone market into a more intuitive interface, however much like BlackBerry from RIM (RIMM), they have created device-specific systems that may limit their reach. Google took a different approach, using mostly web-based tools that positioned Android for a clean OS. Android, a flexible system, integrates in a very intuitive way with multiple devices. It has a reliable base, but like the Sears Tower swaying in the wind, flexibility is often a sign of adaptability. In addition, it is available on a range of devices at different price points. Ideally, Android will be able to adapt to future changes in the market and continue to innovate. This is precisely why IDC has projected a faster growth rate for Android.
Amazon (AMZN) and Sony (SNE) are banking on Android’s success. The announcement of an Amazon Cloud to store all your MP3s, making them accessible through an Android player app, changes the one edge that any other smartphones may have had over Android.
With so many choices out there and so many carriers on so many different style of devices, Android has positioned itself to be the breakout system. Resistance is futile.