Just in time for March Madness, there’s never been a better time to grab this app. You can revel in the eye-popping imagery, tap into the latest scores and stat updates, and get full text coverage of every game.

My favorite navigation feature? Finger-swipe your way through the NCAA brackets, then select a specific matchup from the list. Images and other content immediately appear. It’s a slam dunk.

Once the NCAA champs are done cutting down the net and kissing the trophy, the SI team will roll on to other big sporting events spread out across our sports-loving globe. The app makes is super-easy to get notifications of upcoming coverage, and lets you choose only those photo sets you wish to get auto-streamed to your device. (Thanks, SI, for helping us keep our Droids clean and clear of clutter.)

Front Row is your free ticket to the NCAA basketball tourney, The Masters, NBA playoffs, Wimbledon, U.S. Open golf, the World Series, BCS championship, NFL playoffs and even the 2012 Olympics.

The design of the app is telling: Time Inc. has created a single-content container that can be updated with fresh content on an event-by-event basis, obviating the need to develop multiple apps for each event and jumping through the usual hoops getting them into the smart phone marketplaces. Look for this format to drive similar, magazine-linked apps from Time Inc. in the coming months.