Fieldrunners finally get a release in the Android Market as Fieldrunners HD. The launch price will be $0.99. But that’s not what the developers intended. Subatomic Studios had plans to offer the game for free in the Android Market for its initial release to drum-up interest. However, like many other developers, they were stymied by Google’s rules.
I talked to Alec Shobin, PR and Marketing Manager for Subatomic Studios to find out more about this. “The Android Market is a rapidly growing and maturing distribution platform. Like any growing service they are experimenting with different functionalities in the hopes of creating something better. We have tried our best, and it is unfortunate that we could not do some of the things we had hoped to do for our customers.”
Shobin isn’t quite sure why other stores are able to let developers sell games that temporarily go free, but Google isn’t. “Despite our best intentions, the system did not allow for a free app to become paid. Hopefully these restrictions will change in the future.”
Time to open up?
Perhaps it’s time for Google to rethink some of its policies, especially if developers are still confused by the rulings. Undoubtedly, the company is making an effort to improve the user experience for customers when visiting the Android Market, but they need to do a little more to help developers. Heck, there’s not even redeemable promo codes available for developers to send out to consumers. This is a sure fire way to drum-up interest, especially if Google wants to become a bigger player in the gaming space.