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APPO: What are the biggest technical constraints that exist today in the app sector?
MN: Zinply is a digital magazine subscription service, and it’s critical that we provide a high quality graphical experience across devices. One of the biggest challenges with Google Play is that with so many devices out there, we need to test across many devices to make sure that our graphics maintain high quality – no matter the screen size or resolution. Another challenge we’ve faced is that when we tested Google’s scaling architecture, (Density Independent Pixels) we found it could lead to unpredictable results. To address this, we implemented our own advanced system which gives us full control, as well as being able to scale independently. We wrote about the problem, as well as our solution in an article you can find here.