Wunderlist this ideal centers around the simplistic execution of its new mobile app.

“The most important thing a mobile app has to provide is the possibility to easily and quickly edit new tasks or new thoughts in our system,” says Robert Kock, CMO of Wunderkinder. For his productivity app, Android’s platform serves as a way to execute the goals of the classic GTD concepts, but also as a way to reach more users. “I think the big advantage is that a lot of the people that hadn’t thought about productivity software are now presented with these apps, so they get educated over time,” Kock continues, “and the awareness of productivity can go beyond…other products from the legacy generation.”