The Daily, that’s hardly been a runaway success either.

There’s no doubt that we’ll be consuming more and more on our tablets and smartphones in the future. I think big magazine readers will definitely appreciate the fact that Zinio is out there to download — it’s a promising start. However, many are likely to stick to glossy full-sized paper format magazines until they can be sure that they’re truly going to get some unique and refreshingly different content if they download their tablet counterparts.