Intel picks Android to establish its chips in the mobile market

by Kristen Nicole

Android has made a lot of things possible for many companies in the mobile industry, and now Google’s mobile OS could help Intel reestablish its chip business, this time in the smartphone market. Intel and Google have forged a partnership in which Android phones will feature Intel chips, with the first devices expected to arrive in the first half of 2012, The Guardian reports. The deal was announced during Intel’s annual developer conference in San Francisco this week.

Android controls more of its device manufacturing process

For Android, it’s another step towards influencing its device manufacturing process. Prior to the deal with Intel, it was up to the manufacturers to determine which chips they’d use, from Intel or another provider. While Intel chips have been found in Android devices, this partnership will make it easier for Intel to grow its Android initiative, and offer additional consistency across select Android devices. Along with Google’s plans to acquire Motorola Mobility, it’s become quite evident that the company is reining in more control over the Android device manufacturing process.

Even though Android’s many partners, from handset manufacturers to app developers and publishers, are facing lawsuits from competitors, Google continues to add more powerhouse companies to its roster of supporters. With word of Microsoft Windows phones running on ARM-based systems, Google needed to beef up its hardware offerings wherever possible. ARM has dominated in the mobile scene so far, leaving Intel in the PC-riddled past.

Intel picks a great partner

For Intel, this is a great opportunity to make a stand in the mobile industry. It’s one of the companies that’s seen a dip in sales due to slowing demand for PCs, and will need a powerful team up to survive the mobile era of transition. And Intel’s chosen well for itself, aligning with a globally influential mobile platform. Android’s OS has taken over iOS in the US, and has followed suit in Europe. According to comScore, Android has passed iOS market share in France, Germany, Italy, Spain and the UK, taking the No. 2 spot, just under the faltering Nokia Symbian.