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MAX GO tops Android Apps of the Week

by Kristen Nicole

Cinemax has landed in the Android Market, delivering movies, original programing and even some late-night content on-demand and on-the-go. LinkedIn added a nifty update to its Android app this week, enabling group discussions for mobile users. It’s been a great week for big brands seeking extended Android access. We’ve seen updates and launches from Box.net, BMW and OkCupid as well.

MAX GO (Free, requires subscription)

Cinemax is following in the footsteps of HBO, launching a mobile app for on-demand, streaming access for its premium content. Free for existing subscribers, the app delivers a custom watchlist for the programs and movies you like. You can automatically send new episodes of Cinemax shows to your watchlist with a Series Pass, and even discuss your favorite programs with Facebook and Twitter friends directly from the app. One certain perk is the Max After Dark series, which has even snuck past Apple’s no porn policy for iOS users.

LinkedIn (Free)

LinkedIn had a scuffle with users over its new advertising policy this past week, but it’s hoping to make amends with an updated Android app. Now supporting groups, the professional social network makes better use of mobile tools by allowing users to initiate and participate in group discussions, thus extending the social capabilities of the app. You also have access to your account, complete with a news stream of ongoing content, and a searchable database that spans over 120 million users.

Box (Free)

Box.net has updated its Android app offering support for Android tablets, RIM’s PlayBook and a revised mobile website featuring HTML5 capabilities. The enterprise cloud storage and file-sharing service has seen a significant increase to its mobile user base, warranting expanded availability for its mobile app. Box is also in the midst of massive fundraising efforts, having already landed $16 million of a $35 million round. The enterprise and consumer cloud space is getting quite competitive, with mobile devices, and tablets in particular, essential to the industry’s growth.

OkCupid (Free)

OkCupid is always looking for ways to make the dating game more exciting. An update to its Android app brings everything down to the local level. You’ll now be able to post “broadcasts” on your profile, and strike up a chat with a nearby match. Local notifications are also part of this update, so your hunt for love is always running in the background. OkCupid’s Android app already featured mobile account access, displaying your matches on a broader scale. If proximity is of any importance to your love life, then this is another way to mingle on-the-go.

News360 (Free)

A fresh news aggregator, News360 pulls stories based on their context. The idea is to get multiple angles and sources around a given topic, so you get a comprehensive stream that includes background info on companies mentioned, all according to your interests. The app is easy to navigate, with a broad range of sources you can personalize, which can be based on location as well. You can even link News360 to your TripIt account in order to receive local stories from upcoming destinations. Share headlines with friends, save some for offline reading, and go as deep into a given topic as you’d like.

BMW Ultimate Drive (Free)

BMW is combining the best of both worlds with user-generated maps of its drivers’ favorite roads. See where the curviest strips are, or discover the best locations for long, Sunday drives. The first social, mobile app from BMW, Ultimate Drive also lets you rate others’ trips and sync with your Facebook account. Share your own BMW photos, though you’re also welcome to upload pictures of other cars as well. BMW’s looking to make a useful and engaging app with Ultimate Drive, connecting car lovers around what they do best.

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