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Google, Adobe embrace HTML5 with new launches

by Kristen Nicole

Google’s looking for a more uniform approach to its mobile search application, and HTML5 is showing the most promise in this regard. The update is geared for tablet users, with optimized viewing for portrait and landscape orientations. Google’s new search design is found on iOS and Android 3.1 devices, relying heavily on HTML5 for this cross-platform unification.

The mobile browser search page has been updated, with a simplified layout and an expandable search box for quick access to specific search types that we’ve all grown familiar with: images, videos, places, etc. By tapping the search menu, you’ll see the additional options for categorized results. The most noticeable difference is the added white space, which makes it easier to read search results on smaller mobile screens. Text size has also been enlarged and Google has updated image search with bigger previews, increasing the speed of loading image thumbnails and adding continuous scroll capabilities.

The update to Google’s search page is the latest in a string of improvements Google’s made to its mobile applications. Last month, Gmail for Android was updated, also making it more akin to the web-based version of the email client. It seems many of Google’s mobile revamps have taken place since the introduction of Google+, the search giant’s highly integrated social network. It’s given Google an opportunity to bring more unity across its many apps, including those on mobile devices.

Adobe Edge relies on HTML5 too

HTML5 is a central asset for Google’s unification plans, and as more standards develop around this platform, more support is given. Adobe’s seen a great deal of pushback on Flash use in the mobile realm, and the company’s had to make some significant changes to remain a leader in its transition to the mobile space. Adobe Edge is the latest product to divert away from Flash standards, offering a new motion and interactive design tool for web developers. It leverages standards around HTML, CSS and Javascript, incorporating the languages with which developers are already familiar. Edge is just a preview release for now, with a beta version on the way. There’s no telling how much Adobe will pour into Edge, but it’s clear that HTML5 is a driving force in industry progression.