A third of all American adults now own a smartphone, and they’re adopting these mobile devices faster than nearly all other high-tech products in history. According to a recent Pew report, 35 percent of these smartphone owners have an Android device. As many of us know from personal experience, mobile games take up a good portion of smartphone usage. The spread of smartphones across varying demographics makes mobile gaming a diverse and attentive industry, attracting developers and publishers to Android’s platform in particular.
The worldwide adoption of Android has encouraged EA Games significantly in the past year, with the well-established company releasing a string of popular titles. Scrabble is the latest addition, with an official Hasbro version for the Android Market. The game comes with cross-platform support, so you’ll be able to play with iOS and Facebook friends as well. The move is a late one, considering Scrabble’s presence across other platforms. But the rising popularity of Zynga’s Words With Friends has surely inspired Hasbro and EA to get their act together.
Sony, Nintendo at odds on Android developer resources
As mobile gaming booms, its economy grows to support more contributors. Developers in particular are a necessary part of Android’s gaming ecosystem, and some companies are very encouraging activity in this space. Sony, which already has an Android-powered smartphone geared towards gamers, is actively reaching out to “garage developers” with a new software kit. The inexpensive PS Vita development kits are easier to use for smaller dev teams, which often have fewer resources than companies like EA. Games created for the PS Vita can be ported to Android through the PlayStation suite, making Sony a hub for mobile crossover games.
It’s an attitude quite different from Nintendo, which was quick to deny any development interest in the Android platform. Nintendo could be missing out on an opportunity, though the company later said it’s not ruling out mobile development all together.