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While there are a lot of apps and websites that help consumers land specials on drinks and nightlife activity, few are financially-backed by the investors behind Groupon.
Poggled launched earlier this year in Chicago, and plans to expand to multiple North American markets in the coming weeks. Available online and via applications on Android and iOS devices, Poggled is a slick and comprehensive directory that showcases multiple deals near your vicinity.
And if you’re in Chicago and eventually other markets where it will expand, you won’t be able to help but notice how aggressive Poggled is in getting the word out via mobile advertisements.
In this edition of Meet the Makers, co-founder Joe Matthews talks about how the company is deploying the $5.6 million it raised from the Lightbank venture capital firm, his frustration with the major mobile ad networks, and which markets his company will enter next.
Appolicious: For a company that's value proposition is offering consumer great drink specials, describe how much time you spend on your mobile offerings relative to the website.
Joe Matthews: Mobile is the key to our business. Users can buy the deals at the bar and 60 percent of bar-goers decide where to go while they are already out.
JM: Mobile usage patterns are pretty similar. We find that consumers are more comfortable with purchasing on iOS devices but they're both very good for us.
APPO: Talk about the challenges of creating a unified experience for users across the dozens of types of Android devices available on multiple carriers and operating systems.
JM: This presents a big testing and QA challenge for us. We have a great development and QA team that works hard to make sure we have no problems in any of our apps.
APPO: How does your marketing approach on Android differ from iOS?
JM: iAds has been the best performing platform for us on iPhone. Google has been the best performing on Android.
APPO: Poggled currently offers Chicago-based deals. When do you plan to expand to other markets and which cities will you enter next?
APPO: You raised pretty serious cash from Lightbank, the original investors in Groupon. What are you doing with the money, and how much is allocated to mobile media specifically?
JM: Our goal is to create a product that is viral. Almost all of our cash is spent on product, sales and customer support.
APPO: Are you able to share ideas and best practices with the folks at Groupon as well as other Lightbank portfolio companies (Sprout Social, Watermelon Express, and others)?
JM: Yeah, we do monthly CEO meetings to talk about issues and collaborate on an adhoc basis about issues that come up day to day.
APPO: With mobile media in particular, what are the three biggest things keeping you up at night and why?
JM: I just wish the networks were bigger. Millenial Media, Admob, Pandora, etc. are really promising business models, but they don't move much volume for us.