While the smartphone market is expected to grow 50 percent by 2015, Android (GOOG) is estimated to take about 45 percent of that market share. According to an ABI Research report, that’s a 71 percent increase over the share iOS (AAPL) held in 2009. And where will iOS be in 2016? ABI predicts just under 20 percent market share, with RIM (RIMM) shrinking further to 14 percent by then. Reiterating Microsoft’s (MSFT) potential with its Nokia (NOK) partnership, ABI also expects WP7 to own more than 7 percent of the market in five years.
Games, real estate grow on Android
It’s a growth trajectory that maintains its faith in the smartphone market, even as tablets continue to merge cell phone and PC technology. Mobile devices withstanding, Sony (SNE) continues to further its gaming reach through Android’s platform as well. Its Xperia Play handset launches in the UK today, supporting the upcoming PlayStation Suite, reports The Guardian. This game platform will enable game publishers to port PlayStation titles onto compatible Android smartphones, the Xperia Play being the crown jewel.
Games continue to be a focal point for Android developers, especially as they provide access to millions of end users, many of them socially active. myYearbook acquired a handful of top Android games this week, expanding its mobile reach and incorporating mobile gaming into its own social portfolio. As networks like Facebook find users are becoming more active on their smartphones, industry players look to platforms like Android to grow their user base and appeal to this naturally emerging market.
Location-aware applications have also thrived on Android, and the real estate industry is one to readily take advantage of hyper-local capabilities. Trulia has finally launched an Android app, bringing its local real estate search tool to millions more mobile devices. It’s part of the company’s larger goals around mobile expansion, as Trulia doubled its mobile resources in the past year.