Mobile gaming is a big part of Android’s potential success, and it boils down to a unique formula that takes in mobile browsing effects, developer participation and consumer safety. These are all areas Google’s looking to progress, and even outsmart Apple.
It’s really hard to play a good online game when your mobile browser is slow. Good thing you have an Android device. A report from Blaze, a web optimization firm, demonstrates that Android Chrome mobile browsers are 52 percent faster than iPhone’s Safari browser, speeding by on 84 percent of websites included in the study. That’s a significant difference between Android and iOS, indicating Google’s (GOOG) intentions with Chrome are paying off.
Outside the Google ring
Such performance enhancements have allowed Android to better compete with Apple’s (AAPL) OS and family of devices, attracting developers to create applications that stand apart in its marketplace. But Google’s lax approach to regulating the Android Market has already led to security concerns, and developers are woeful over the large amount of pirating that’s resulted from its open platform. Games are of particular risk, as they’re a popular and growing segment of the mobile industry. The attractiveness of this mobile app category is enticing to pirates, and even legitimate game developers seeking a broader reach for its mobile audience.
But third party platforms like Zong are unifying the mobile gaming experience outside of Google’s efforts, expanding even beyond the Android marketplace. Zong’s mobile payment platform is moving from Android to TVs, and game consoles, looking to integrate in-game purchases on a number of devices. Payments are still tied to your phone number, simplifying the point-of-sale process for consumers and game publishers alike. Zong’s also updated its platform for Android 3.0 Honeycomb tablets, bringing its progress full circle.