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Super Rewards brings virtual perks to Android Market

by Kristen Nicole

Super Rewards hits Android

Android games are about to get a lot more engaging, with Super Rewards’ new SDK for its virtual goods system. Having already taken over Facebook game apps, Adknowledge’s Super Rewards platform is going mobile. It works by providing a mechanism for developers to offer free items to gamers (i.e. virtual currency, weapons in an RPG, outfits for your avatar, or prized seeds for a new crop) in exchange for their interactions.

These interactions could be taking a marketing survey or signing-up for a Netflix (NFLX) account, and the gamer walks away with extended and enhanced gameplay, at no cost to them. Incorporating this into games is a first for the mobile sector, and further connects Facebook games to the Android Market.

The presence of a new game platform also raises questions as to how the industry will ultimately be monetized. Google’s (GOOG) abrupt banning of GameStop’s Kongregate Arcade last week begins to flesh-out how mobile gaming systems will have to work alongside each other. Adknowledge VP Chris Smutny isn’t worried, though, telling me “the openness of what they’ve been doing has been crucial, but the real power in the Android Market is more on the side of an open ecosystem. The challenge now is, you’re a developer. Where do you go for a monetization solution?”

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Angry Birds get soft for Valentine's Day

The developers behind Angry Birds shouldn’t have too many problems monetizing their game, as the series continues to take over the Android Market. The birds have been sighted with Valentine’s Day hearts, as a leaked video hints at a romantic holiday update. With the day of love right around the corner, now’s a good time to download Angry Birds Seasons, which will likely feature a Valentine’s Day update next month.