Appolicious powers Verizon Educational Tools

Mashable’s Android app connects social media fans everywhere

by Tim McLain

I'm a Mashaholic. As a marketing manager for my global online research and library solutions company, our Twitter, Facebook and YouTube channels are critical to communicating and interacting with researchers and librarians everywhere.

Billing itself as "the social media guide," the Mashable blog is my one-stop resource for staying up-to-date and in the know about all things Web 2.0 and social media. The Mashable! app keeps me connected to this critical resource via a simple, clean interface that delivers the latest tips, trends and must-attend event information to help my company and myself make the most of our online channels.

Quickly switch between the site's multiple channels of news (social media, social good, mobile, web video, entertainment, business, startups, tech, development and design and Android) to view lists of recent posts. Selecting each article brings it up for reading, with the standard gestures used to scroll up and down, and embedded hyperlinks to related articles and company information built right in.

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The search feature makes it easy to access the full archive of articles from the site, and built-in sharing features allow for cross-posting content directly to your personal Twitter or Facebook feeds. In my tests, articles sometimes appeared in my feeds, sometimes not. It's not clear if this is the app's fault, or (in most cases) Facebook's, given its recent penchant for hit-or-miss posting through these kinds of applications.

The icing on this news reader application? Click "Read Later" at the top to send the article directly to Instapaper so you can read it anytime, anywhere, online or off.