How Android fits into the bigger picture: more notes from D: Dive Into Mobile

by Kristen Nicole

Wojcicki’s excited about mobile ads

The D: Dive Into Mobile conference this week heralded news of Android Gingerbread 2.3 and Honeycomb 3.0, but how do the upcoming versions fit into the bigger mobile picture?  Today’s conference sessions focused primarily around one-on-one interviews, from some of the most influential people in the industry, including Susan Wojcicki, Google (GOOG) SVP and Advertising Chief.

You may recall Google’s acquisition of AdMob this past year, vastly expanding the reach of the company’s marketing properties. It’s proven a big part of Android’s ad sector, which is of special interest to Wojcicki and her team. When asked what area she’s most excited about, Wojcicki says “Mobile ads. How can we enable you, when you’re walking around, to find out the best local offers around? As an advertiser, how can I find out if someone saw my ad and went to a store?”

“The local market is a huge market, we’ve always wanted to be in it,” Wojcicki continues, emphasizing the hyper-local market that Google’s been very involved in lately. Developments in local advertising around search have already been spotted on Androids across the U.S.

Spotify still absent from U.S. Android Market

One app you won’t find in the U.S. any time soon is Spotify, which has taken another digression in its plans for this side of the pond. The popular Android app has been limited primarily to the UK market, though anticipation for the music-streaming service runs high in the States. Once slated for a 2010 release, CEO Daniel Ek now says he can’t commit to a specific date for Spotify’s U.S. availability.