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Motorola brings seven more Androids to new markets

by Kristen Nicole

Lots of device news for the Android platform today, as Motorola debuts seven (count ‘em—seven!) upcoming handsets.

The new lineup includes the Motorola Droid Pro, Citrus, Bravo, Defy, Flipout, Flipside and Spice. The Droid Pro and Citrus are currently on the market, while the rest of the new handsets will become available in the coming weeks.

Announced at a pre-CTIA conference, Motorola CEO Sanjay Jha revealed the specs around the new Android smartphones, noting their various features.  No need to go through all of them here – they pretty much all have screens around 4-inches, and run Android 2.1.

Different devices for different geographies

What’s notable about them is the fact that they’re designed for specific markets and regions.

The Motorola Spice, for instance, is going after the Latin market, and will be launched in Brazil.

It’s yet another sign that mobile devices have reached a certain medium of functionality and user access, so the market is ripe for niche smartphones that appeal to one demographic over another.  This follows advertising methods, which is not surprising, given the potential behind location-based and highly targeted ads coming through mobile channels.

The Motorola DEFY, on the other hand, will be getting a few extra perks of its own, thanks to Wi-Fi calling options from T-Mobile.  The wireless service provider is bringing UMA Wi-Fi calling capabilities to its Android devices, including the DEFY.  This will enable more access in areas with low signals, while giving T-Mobile a competitive edge against Verizon and AT&T.

HP’s competitive advantage against Android

HP would like a competitive advantage of its own, with new smartphones arriving early next year, and they’ll be running webOS, the software HP acquired last April with Palm.  It seemed that HP would skip the Palm integration, given the scrapped tablet and eager adoption of Android’s OS.  However, this latest announcement means HP is expanding beyond Android, and looking to control its mobile experience for end users as well.

Paying for answers

As far as Android apps go, the long-awaited WolframAlpha app has arrived.  The “computational knowledge engine” helps your mobile searches by processing them to seek answers, not just link results.  At $2, the WolframAlpha Android app is a lot more reasonable than its initial $50 offering for the iPhone.