Apple has let down its guard a bit, loosening regulations around the app approval process. This signifies a major move for Apple, as its top-down approach to controlling apps in the iTunes App Store has been a hot button topic for several months now.
The move signifies the growing influence of Android and its open source methods for promoting its mobile platform, luring developers away from Apple’s iOS. In fact, a recent report from research firm Gartner puts Android as the second best-selling mobile operating system globally, just behind Nokia’s Symbian.
But the news isn’t all bad for Google and the Android camp. Apple’s broader process could mean more advertising opportunities for Google’s AdMob, and apps using the ad network. It also means Google may be able to push more of its own apps through, including Google Voice.
Google has actually made some changes to Google Voice for Android, with the addition of home screen widgets for easier access and account management. The new Google Voice Inbox widget displays recent voicemails and text messages, while the Settings widget lets you change what calls go through Google Voice, compose texts, or update your availability.