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Fresh Android Apps for July 5: Google Analytics, Flow Powered by Amazon, Echo (beta)

by Marty Gabel

Did you enjoy the Fourth of July and relax with a day off work? Get back into the daily grind with our Fresh App selection today. Google Analytics will allow you keep track of your website’s stats and traffic, Flow offers a smart new way to view product information, while Echo lets you send short messages to people in your immediate vicinity.

Google Analytics (Free)

It took a while, but finally there’s a mobile version of Google Analytics. If you’re a website owner, social media maven or blogger and already use Google’s extensive professional website services, this is definitely a useful app to add to your arsenal.

With Google Analytics you’ll be able to view real-time site statistics including traffic and number of active visitors. Track your daily unique visitors, conversion rate and receive automatic alerts for spikes in visitor activity. Although you can’t interact with the app (it’s purely for reference), it’s still useful for website owners who need this kind of info with them at all times.

Flow Powered by Amazon (Free)

Flow originally appeared on iOS devices late last year, and now it has finally hit Android. Flow Powered by Amazon (to give it its full name) is an augmented reality app that lets you discover information about the products all around you.

Simply launch the app and use the camera on your smartphone to snap book covers, DVDs, CDs, video games, packaged goods (like toys) or even things like breakfast cereal boxes. The app will detect it and automatically deliver information about the product including media previews, audio clips or video clips which can be viewed almost instantly. You can then learn more about a given product, discover related items, or read customer reviews once you tap on the information preview that appears.

Echo (beta) (Free)

Here’s a new messaging concept which is currently in beta, so might be a little rough around the edges as the developers continue to work on new features. In addition, the user-base is a little paltry right now, but hey, that’s where you come in, right?

As we all know, there are hundreds of ways to message and connect with friends, but Echo works a little differently. It lets you send messages out to people geographically close to you, who, in turn, can read and send out their own messages. These snippets are then ‘echoed’ again, thus forming a pattern that could end up spreading all over the world.

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