While Color’s first attempt in the app arena was deemed not ready for prime time, the company is back with a distribution alliance with Verizon Wireless and cool promotion this week with Saturday Night Live.
The company’s reconstituted Color for Facebook video sharing app, free for Android and iOS devices, will be used to broadcast backstage footage and rehearsals of the May 19th season finale of Saturday Night Live. Music fans take note that the episode will feature Mick Jagger as host alongside the Foo Fighters and Arcade Fire as musical guests.
The promotion is part of a co-branded marketing campaign with Verizon Wireless, which streams sound and video clips shared by Color for Facebook users across its 4G network.
Here is a nationwide Verizon Wireless commercial featuring Color for Facebook.
And here is a recent blog post from Color co-founder and CEO Bill Nguyen talking about how to get involved in the SNL promotion as well as his love for the original cast members of the show:
LIVE from Studio 8H, it’s Saturday Night Live!
Color and Verizon Do SNL:
Kids do a lot of things they’re not supposed to do. My parents had a firm 10pm bedtime. For years, I snuck a portable TV into my room on Saturday nights and covered it with a blanket to watch Saturday Night Live. Looking back, managing the heat output from that TV was my first technical achievement.
The parental wrath and fire risk were worth it. There’s something magical about LIVE TV. I watched in anticipation to see what Jim Belushi, Dan Aykroyd and Eddie Murphy would do. I had to tune in, it was LIVE. SNL made Mondays my favorite day. Re-performing the sketches at school was a red badge of courage. Like a concert shirt, I proved I was there. Looking back, being a fan of SNL and a part of something LIVE brought me closer to my friends.
It’s only been one short week since Verizon Wireless brought Color to its amazing 4G LTE network and devices. Now, SNL will be using the Color for Facebook app to Broadcast a sneak peek of SNL cast members LIVE this week as they get ready for the show and then more Color Broadcasts, LIVE backstage during the season finale hosted by Mick Jagger.
I’ve dreamed about being backstage at SNL my entire life. Verizon Wireless is granting my wish (and yours too). Through the Color app and on Facebook, we get to see a LIVE glimpse of how the show comes together and be there backstage LIVE on Saturday night for the season finale.
To get backstage, all you’ll need to do is fan Verizon Wireless or SNL on Facebook and get the free Color for Facebook app.
Then be on the lookout for SNL's Color notifications on your phone to watch LIVE!
To get the Color app visit http://color.com/download from your mobile device or call **COLOR (that’s **26567). By calling this number, you will instantly receive a text message with a link to download the app. Color is also available in the iTunes App store and Google Play.
WHO: Color and Verizon Wireless' are teaming up with Saturday Night Live for the Season Finale on May 19th with guest host Mick Jagger and musical guests Foo Fighters and Arcade Fire. SNL will be streaming LIVE backstage using the Color for Facebook app during this week’s rehearsals and Saturday night’s season finale. Viewers will have a chance to see what really happens backstage and behind the scenes LIVE.
WHAT: Color for Facebook is a free application for Android and iPhone that lets you instantly capture and share LIVE video Broadcasts and photos with friends on Facebook. Color for Facebook gives users a wide range of smartphones the ability to Broadcast up to 30 seconds of LIVE video and share the important moments in their daily lives at blazing speeds. Now for the first time ever, Saturday Night Live will harness the power of LIVE app broadcasting, and give fans the chance to see behind the scenes.
WHEN: 11:30 pm EDT, May 19th - Saturday Night Live will be using new technology (the free Color app) to LIVE Broadcast backstage during their May 19th Season Finale featuring host Mick Jagger and musical guests Foo Fighters and Arcade Fire.
WHY: As Saturday Night Live fans know best, there’s nothing more thrilling than live TV, it gives viewers a chance to see the unexpected and unpredictable. SNL is taking this to the next level, essentially SNL will broadcast from their phone to yours, and fans will get a rare peek into what really happens when the cameras stop rolling.
HOW: To get backstage, all you’ll need to do is fan Verizon Wireless or SNL on Facebook and get the free Color for Facebook app.
To get the Color for Facebook app visit http://color.com/download from your mobile device or call **COLOR (that’s **26567). By calling this number, you will instantly receive a text message with a link to download the app. Color is also available in the iTunes App store and Google Play.
Once SNL to shoot LIVE video, you’ll get a little notification on your phone to tune into the LIVE Color video Broadcast, so you don’t miss any of the behind the scenes action.