Read It Later grabs 2 million more users after ‘Pocket’ rebrand, updates with new features

by Phil Hornshaw

Three weeks ago, Internet article reader app Read It Later rebranded itself as “Pocket” with a better user interface and new features. Already, the app has gained another 2 million users.

That has more than doubled the user-base of Pocket, bringing it to well over 5 million users, and is notable because the app has been available at Google Play and in the iTunes App Store for a couple of years now. Developer Idea Shower says users are saving more than 1 million articles and videos in the app every day, which is twice the engagement the app saw before the rebrand.

It’s also telling about the improvements the app has seen. The new user interface is pretty impressive and very clean, which helps make it easier to use. The development team behind the app has added more support for videos as well as text from Internet articles.

If you’re unfamiliar, Pocket is an app that lets users save articles they find in browsers (or apps) to be read later. The idea is that while you might stumble across a whole lot of things to check out during the course of a day while surfing the Internet, you don’t actually have time to read them all. Pocket lets you save those articles for later and strips out the noise around them such as ads and web design, to present the articles in a streamlined manner. Then you can sync the app and read or watch videos at a later time, like on the bus or while you’re standing in line.

Pocket just saw another update this week to further improve the experience. Idea Shower added a new maximum font size to make reading easier, and a “page-flipping mode” that lets users swipe left and right in a manner similar to what’s afforded to e-books. It also added a sepia color scheme and improved its “dark” color scheme, which make reading easier and more comfortable, specifically at night.

Idea Shower also has added video support for more sites, including TED and Khan Academy, and added the ability to copy URLs and save them directly to Pocket from your device’s clipboard.

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