Appolicious powers Verizon Educational Tools

Appolicious now offers Cost Per Click advertising

by Appolicious Announcement

Appolicious just unveiled a new advertising service to help developers more efficiently market their apps. CPC (Cost Per Click) advertising with Appolicious is a great way to drive users to your app. Start your CPC campaign on Appolicious here.

Our CPC engine uses a keyword bidding system to determine which ads appear on our network of sites. Here’s how it works: You choose which keywords to bid on, how much you’re willing to pay each time a user clicks on your ad, and a spend limit. That’s all there is to it. Once your ad is approved it will run until the spend limit is reached.*

Example: Let’s say you have a hot new word game you’d like to promote. You could bid on the keywords “word games” and get your app noticed by the Appolicious Network’s large audience of word game lovers. Of course, you may also bid on additional keywords, such as “games” or “word puzzles.” You bid on each keyword independently and set unique bid levels and spend levels for each. When bidding, you can specify ‘Broad’ or ‘Exact’. ‘Broad’ includes searches that include the bidded terms with other words (e.g., Fun Word Games). ‘Exact’ would only display the ad when someone searches specifically on “Word Games.” We recommend bidding against terms and other applications that are most frequently associated with your application.

The benefits of advertising on the Appolicious Network are numerous: Your ad will be seen by app lovers who are searching for applications far and wide. You’ll always know exactly how much you’re spending on your campaign and can be assured you’ll never spend more than the limit you set. Try it today.

Note: Advertiser reporting will be available shortly. In the interim, if you have questions about ad performance, feel free to email us. You can also use a URL redirecting service like bit.ly to track ad clicks.

*The Appolicious Network’s CPC system is bid and relevance-based. This has implications for how frequently ads will display. For example, imagine that John bids 50 cents per click for the keyword “games.” Frank bids 45 cents per click for the same keyword. Assuming that both ads are equally relevant to the keyword, because John bid more the system will display his ad until the spend limit is reached and then begin displaying Frank’s ad. There is also a relevance component to the ad system: Underperforming ads (ads that are clicked on infrequently) may be displayed less often, even if their set bid level is higher than that of a better-performing ad.