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Android Market rebrands itself as Google Play

by Marty Gabel

Go to the usual Android Market web-based URL ( and you might be in for a bit of a surprise. From today, it will redirect you to Google’s new home for apps, books, music and movies called Google Play. Expect the same branding to be rolled out to your Android Market app on your tablet or smartphone soon.

It’s clear that this branding is stretching further than just apps. Google Music, for example, is now part of the whole ‘Play’ brand, as is Google’s e-bookstore. “This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web,” remarked Jamie Rosenberg, Google’s director of digital content, according to Danny Sullivan at Marketing Land.

Google has placed a big “Introducing Google Play” indicator at the top of the page, so you can easily find out more about the new changes. Simply put, the idea is that it will now be much easier to find apps, books, music or movies in one, unified place, whether you’re on a mobile device or on the web. Conveniently, such content will sync across all your devices. Start a movie on your laptop and pick up where you left off on your tablet. Buy a game on your desktop and it will be available on your smartphone. Here’s Google’s introductory video, embedded for your convenience:

Obviously, Google wants you to buy more of their content, but the company is also looking to be more competitive with Amazon’s Appstore, which continues to grow in popularity and offers a unified media experience on the Kindle Fire Tablet. Google is also hoping to make a more unified media hub like Apple’s iTunes App Store.

As part of the promotion, Google is offering a whole heap of great games for just 49 cents a pop, (and today, Where’s My Water? is just 25 cents) a selection of 99-cent movies, and cheaper e-books like Jonathan Safron Foer’s Extremely Loud And Incredibly Close for 25 cents. Expect such bargains to continue throughout the week, so remember to check every day and see what’s on sale.