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If you glance at the latest mobile report from ComScore, not much has changed since last quarter. People still love their Android devices, which have a 46.9 percent hold on the market compared to Apple’s 28.7 percent. That’s a slight increase from August to November, with Android going up 3.1 points and Apple improving only 1.4 points. RIM, Microsoft and Symbian both lost ground these past four months, RIM declining the most with 3.1 points. Samsung, LG and Motorola are the top OEMs, notably all Android developers (though they make Microsoft devices as well). Apple takes 11.2 percent of market share with its iOS devices, while Samsung reels in 25.6 percrnt of mobile subscribers. Interestingly enough, LG and Motorola both decreased their market share, but at a rate of less than 1 point.
How Motorola will stand out
Though Motorola’s market share has slipped a bit, the soon-to-be Google conglomerate is still focused on some competitive developments for the coming year. In an interview with AllThingsD Motorola’s Christy Wyatt talks about the challenges in standing out in an increasingly crowded Android market. Moving beyond the aesthetics of Android smartphones, Wyatt outlines three areas Motorola is working on in order to make the mobile device a more inclusive gadget.
“...sometimes, if you are writing a long article for example, you are going to want a keyboard. That doesn’t mean you want a different device. You might want a different way of accessing the device you are already using. You don’t have to be carrying 53 cords and 52 chargers and multiple data plans,” Wyatt says. She goes on to describe how devices will be smarter in the future, intelligently observing and modifying behavior in order to do things like relegate energy consumption and conserve battery power.
Mr. Android likes free games and sneakers
Like many Android OEMs, Motorola’s released several devices to appeal to a range of consumers, and Wyatt also notes that the business user is key moving forward. But what does your typical Android user actually look like? Thirty seven percent of Android users wear glasses, and interestingly 30 percent also have freckles. According to a user survey from BlueStacks, Android users are also keen on sneakers at 41 percent, and only 18 percent wear dress shirts. Sixty-two percent of Android users use their devices for gameplay, and 38 percent use their devices for work. And in a stat I’m guessing is far different from Apple, 33 percent of Android users have zero paid apps on their phone. I wonder what Ms. Android looks like?