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Amazon says it’s selling millions of Kindle tablets per week

by Phil Hornshaw

Amazon has been a little bit less than forthcoming about how well its Kindle Fire Android tablet has been doing, saying only that it has sold “millions.” Now the company has given a little more insight to that claim – it’s a million per week – but that figure is for all Kindle varieties.

That’s according to a story from TechCrunch, which cites a press release from Amazon claiming the company has moved “more than 1 million” Kindle tablets per week “for the third straight week.” That’s a pretty impressive sales rate, especially considering the fact that Amazon has been able to offer two-day shipping on all of them with no demand hiccups thus far. It’s also notable because if the blistering pace keeps up, it could make the new Kindle Fire one of the best-selling electronic device of all time.

Currently, that honor belongs to Microsoft’s motion control device for its Xbox 360 video game console, the Kinect. Microsoft sold the device for $150 starting on its Nov. 4, 2010 launch date, and the device took home a Guinness World Record with an average sales rate of 133,333 units daily that lasted for a full 60 days. Microsoft was able to move 8 million Kinects by January 2011.

The Kindle Fire, on the other hand, sells for $199, putting it squarely among the cheapest tablets on the market. The question is whether Amazon can keep the demand for the Kindle Fire going into the new year, but so far, the clamor for the Fire hasn’t decreased at all, even though it has received some mixed reviews from the tech community.

Amazon’s sales rate for the Kindle Fire also outpaces that of either of Apple’s iPad models thus far released. When Apple launched the iPad 2 this spring, it also racked up a million sales in the first week and was moving units extremely quickly. Apple ran out of stock and excited buyers had to wait as long as a month to receive their devices even with pre-orders. As TechCrunch notes, Amazon must have been taking notes, because there has been no such issue for the online retailer with the Fire and other Kindle devices.

There doesn’t seem to be anything in Amazon’s way with the Kindle Fire. Its low price and link into Amazon’s retail empire make it a pretty useful device, even if there have been complaints about its user interface (which Amazon says it means to fix in the coming weeks). It doesn’t seem to have any trouble meeting demand for its device, either, which is a recipe for big success going into the close of 2011.