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Now that we know which two teams will be battling it out for the Super Bowl championship in Indianapolis this year, it’s time to get ready for game day. NBC and the NFL have teamed with Verizon to offer a Super Bowl first, streaming game coverage for free on Android devices. Marketers are also going crazy with Android apps designed to get you in the game, with a new app from Chevrolet and an update to Shazam for interactive ads. Whether you’re rooting for New England or New York, watching the game for sporting glory or advertising genius, these Android apps won’t let you down.
NFL Mobile (Free)
Super Bowl XVLI is a breakout year for broadcasters, as NBC and the NFL have teamed with Verizon to offer free streaming of the big game. This is the first time the Super Bowl will be officially streamed to mobile devices. The app, exclusive to Verizon customers, is an NFL source for all sports fans, delivering news, highlights, live games and scores to your Android handset. You can share news across your social networks, post comments through Facebook and NFL.com, keep up with players and teams, and get SMS alerts. One big drawback for Verizon’s NFL Mobile is its lack of Android 4.0 Ice Cream Sandwich support.
Super Bowl XLVI Guide (Free)
NFL Enterprises updated their official Super Bowl Guide app after Sunday’s conference championship games. Just like last year, the app is especially helpful for people lucky enough to be visiting Indianapolis around Super Bowl weekend as it offers plenty of detailed information about restaurants and activities in the area. There’s also a 3-D map of the city and stadium, a parking guide, and the ability to pinpoint your exact seat in Lucas Oil Stadium. Super Bowl attendees will find this a very handy app to have on their smartphones, but even if you’re just sitting on the couch and enjoying the festivities from afar, there’s much to enjoy here too.
ESPN ScoreCenter (Free)
ESPN may not have rights to stream the entire Super Bowl live, but if you’re not a Verizon customer you can still tap ESPN’s ScoreCenter app for game updates. You’ll get news and scores in real-time, with news and analysis from the ESPN anchors you know and love. ScoreCenter is known for its multi-league coverage, but we all know what you’ll be paying attention to come Super Bowl Sunday. ScoreCenter has a personalized dashboard for following your teams of choice, with breaking news and video highlights that will keep you posted should you have to step away from the big screen during the big game.
17,000+ Recipes BigOven (Free)
Planning a Super Bowl party at your house? You’re going to need a lot of food (and drinks, for that matter). BigOven’s app has thousands of recipes to choose from, including countless ones tagged for Super Bowl parties, tailgating and house parties. Besides the recipes, BigOven’s Android app also has a grocery list so you can plan your meals ahead of time and stay on track at the store, as ingredients are auto-sorted by aisle. Need last-minute ideas based on the items you already have in the kitchen? BigOven will pull it all together for you. Food Network also has a great app for party planning, with recipes just for game day.
Almost as exciting as the game itself are the ads. Adbowl is an Android app that will help you keep track of the best commercials to air during the Super Bowl, where everyone votes for their favorite. At the end of the game, you’ll see which ads made the cut, which scored the lowest, and how brands compare to last year. Companies spend millions on ads that last just a few seconds, but the millions of viewers are the ones that truly determine a commercial’s success. Add your two cents just by voting, and see if this year’s ads are worth the buzz.
Chevy Game Time (Free)
Play along with the big game with Chevy’s Super Bowl app, Game Time. It’s one big ad for General Motors, but it’s worth it, considering all the free stuff they’re giving away. The catch? You’ll have to pay attention throughout the game, answering live trivia questions pertaining to the game and commercials. With each point of interaction, you’ll be entered to win a Chevrolet vehicle or one of thousands of other prizes. To win during one of the ads, get a unique plate ID, and if it appears in one of Chevy’s Super Bowl spots, you win the marked car. Chevy was nice enough to throw in some game-related content, including stats and related Twitter updates, along with other interactive spots like live polls.
Shazam’s also getting in on this year’s Super Bowl interactivity, with points of engagement from participating advertisers. Several brand sponsors will be amplifying their spots with unique mobile content, sending out offers to audiences in real time. Use your Shazam app to pick up on these promos, which will unlock special offers and content from advertisers. Brands are also using Shazam as an audio trigger to pull up additional info on a product, access to special content, like free music. It’s been a great way for Shazam to extend its app’s use cases, having teamed up with brands for similar promos over the past year. The Super Bowl is an especially important event for Shazam, better connecting mobile users with brands in more ways than one.
Make a list of your favorite Super Bowl apps right here.