Style straight from your smartphone with InStyle Pop-up Shop

by Morgan Phelps

Roses are red

Violets are blue

Use InStyle on your phone

To shop by color from your home

To make it easier for smartphone-addicted fashionistas, InStyle has partnered with mobile shopping startup Shopkick to introduce the InStyle Shop By Color Pop-Up Store.

The two are working together to expand the fashion mag’s reach to mobile audiences and shoppers using Shopkick’s app (also available for iPhone). Users of Shopkick’s free apps are able to browse the mobile shop to find styles featured in the magazine as well as fashion tips and product recommendations. Shoppers receive “kicks” every time they enter a store – and more kicks means more deals, including gift cards to retailers such as Target, American Eagle and Macy’s. The app is based on the pages of the magazine’s Color Crash Course section.

The collaboration is one-year-old Shopkick’s first media partner. The portable shopping service has 2.2 million users and plans to celebrate its first anniversary of existence with a new pilot program in the fall at 100 Toys ‘R’ Us and Babies ‘R’ Us outlets in Chicago, Los Angeles, New York and San Francisco.

The app seems to be an ideal match for InStyle readers as the average user is a 27-year-old female with one child. Fifty-nine percent of Shopkick’s 2.2 million users are female, while 49 percent fall into the 25-to-39 age demographic.

Shopkick has been rapidly expanding in its infant stage, boasting partnerships with consumer goods companies such as Kraft Foods and Procter & Gamble, retailers from Best Buy to Macy’s and a campaign with TV network The CW set to roll-out in the fall. Looks like the twos will be anything but terrible for millions of consumers using Shopkick.