The marketing possibilities are endless — “How about some mushrooms with that mystery?” “Get your best-sellers and broccoli, here.” “Rutabagas go best with romance novels.” You get the idea. Clearly, Amazon has sold more than books for some time, but this latest venture into groceries feels like a fresh idea, even for a company from which we expect innovation.
AmazonFresh focuses on regional scheduled delivery of fresh produce, meat and fish. Its new Android app lets you manage your orders and deliveries from your phone or tablet. Currently, the service only delivers to Seattle, Wash., but probably will roll out to other regions before long.
You can log-in to the service using your existing Amazon.com ID, or you can create a new account. Before you can use the app, you must have made at least one order for delivery from AmazonFresh over the Internet.
Managing everything via the app is easy. You can view your regular standing order — for every one, two or three weeks or monthly — or make modifications and add new items. You can view your past orders or schedule a delivery using a simple calendar format. Deliveries can be only when you are present or just a drop-off at your door.
The app feature that takes best advantage of running on a device is the barcode scanner. You can scan the barcode of any product using your device’s camera. The service will look it up and check to see if they sell it. It’s easy to add new items to your order this way.