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Android Market attracts game developers, seeks steep growth

by Kristen Nicole

Android Market sales have yet to match the revenues Apple’s iTunes App Store pulls in, but a recent report from FADE estimates Android Market game sales to reach $8.8 million in the first quarter of 2011 alone. That’s an increase of 330 percent compared to Q1 of last year, and it’s great news for developers. The Android Market has spent the past several months making an attractive home for game publishers, as more companies like Zynga and Sony Ericsson find a home here.

FADE’s numbers are steep, but Android’s growing Market success is a fact. It’s part of the mobile phenomenon that’s taking shares away from the game console market. Smartphone devices, specifically for iOS and Android, have grown since 2009, increasing mobile gaming market share from 5 percent to 8 percent in the US video games market. According to Flurry Analytics, revenues have increased as well, growing in tandem from $500 million in 2009 to over $800 million in 2010. Apple still has the lion’s share of mobile game success, but it seems Android’s catching up.

Android Market attracts game publishers

Gameview is betting on Android’s continued growth, porting several of its popular iPhone titles to the Android Market. It’s a trend that’s gaining traction, as game developers establish titles on one platform, and look for ways to extend distribution and revenues. A division of Japan’s DeNA mobile social game company, Gameview Studios announced its plans to bring titles like Tap Fish to Android. It’s already a winning combo for Gameview, as the free version of Tap Fish has already reached 500k downloads since launching April 1st.

Adult Swim is also looking to Android as an outlet for promotional games based off some of its popular shows. Robot Unicorn Attack is the first to hit the Android Market, with a viciously gorgeous unicorn that’s charging his way past enemies, shooting rainbows and collecting fairies. The game has already launched on iOS, with cross-platform support through OpenFeint integration.