Angry Birds reaches 7m downloads; Gameloft plans advent calendar

by Kristen Nicole

Angry Birds fly high

Angry Birds has topped 7 million downloads, making it the highest performing game in the Android Market. Success has been swift for developers Rovio Mobile, which carried their popular iPhone game to Android earlier this fall. As their only title for Android, Rovio has faced its own challenges in developing for the still fragmented platform, making this a case study in business practices and growth management as well.

Rovio reportedly sent a tweet yesterday announcing the milestone, quickly nearing the 10 million mark Angry Birds has already reached on the iPhone. One reason for its success is the free price point for Android users, whereas iPhone gamers must pay 99 cents. The strategy has worked for many game developers, despite the lack of uniformity across platforms for gamers.

Gameloft's holiday give-away

Gameloft is also using the free giveaway strategy for the Android Market, with plans to hand out digital content throughout the month of December. Its holiday Advent Calendar is a Twitter-powered campaign where Gameloft tweets a new item from the 1st to the 25th, delivering goodies like in-game content and download discounts. The promo should play well with Gameloft’s recently updated games, including Asphalt HD, primed for higher-rez Androids.

AI for an Android

Another company dedicated to quality graphics on Android games is Artificial Life, as it extends its supported technology to Google’s (GOOG) mobile platform. Artificial Life (ALIF.OB) will be developing Android-specific titles, including iSoccer Backstreet and a number of other brand-powered games. It’s a strategic move for Artificial Life, as it seeks to fill the void for high-end game experiences.