I've played a lot of phone platformers in my day, but few really grab me and keep me coming back for more. CheeseMan, though, is one of those. It's horrendously addictive, because it can be very difficult while still maintaining a fun factor.
In CheeseMan, your objective is clear: survive the journey across each level to the door at the end. That's it. There's no story to bog things down, and it doesn't need one. CheeseMan's gameplay speaks for itself.
You'll jump over pits of spikes and try not to be run over by a saw blade. You'll also run fast enough so that laser doesn't destroy you. The beauty of CheeseMan is in its simplicity. There aren't oodles of items to collect, and the whole thing is about speed. You must get to the end of the level as quickly as possible.
There are no checkpoints or anything here. If you die, you go back to the beginning of the level. And it's hard, so you will die a lot. But you'll keep coming back for more because you want to get a better time or because you're oh-so-close to making it to the end, and have to try just one more time.
Too often, phone platformers are inventive but not difficult, and CheeseMan manages to be both inventive and difficult. It's about as close to perfect as any mobile phone platformer has come, and I'll be playing this one for a long time.