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The mobile sector was a big element of the solid Google (GOOG) earnings call yesterday. Android was the star of the show, accounting for a good deal of Google’s new business. With more than 130 million Android devices now activated, Google remains a dominant player on the mobile scene.
Android’s success is confirmed with this morning’s Millennial Media Mobile Mix report, showing Android with 54% market share of ad impressions on its network. It’s no wonder Larry Page, Google’s reinstated CEO, was so excited during yesterday’s call, saying:
“We have tremendous new businesses being viewed as crazy — Android. And actually have a new metric to report in Android of 550,000 phones activated a day. That is a huge number, even by Google’s standards.”
Zinio for Android phones, too
Android’s superior presence is attracting all sorts of media apps, with big brands like Netflix and Hulu making their rounds across Android devices. The publishing industry is taking to Android’s platform as well, with Zinio’s digital magazine hub extending support for Android phones running 2.2 Froyo and 2.3 Gingerbread. At launch, Zinio’s Android app only supported Honeycomb tablets, sticking to a certain demographic already well established with the rise of the iPad. A month after releasing its Android app, Zinio reports “tens of thousands of immediate downloads,” encouraging additional versions for more Android devices.
The digital publishing realm has seen its ups and downs, but pushes onward as connected devices become more prevalent. Proper pricing and marketing will also be a key factor in the industry’s ultimate success, with Apple (AAPL), Amazon (AMZN), and now Google, offering their own hubs for digital print media. Zinio’s taking advantage of today’s launch to run a promotion of its own, extending 12 free current issues to popular magazine titles through August 15th. BlackBook, ESPN, House Beautiful and Robb Report are just a handful of the titles you’ll bet for free. T-Mobile users get an extra perk, with 5 more free titles through the carrier’s “Freemium” offering.