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World’s largest fashion trade show? There's a MAGIC app for that!

by Kate Currin

While super-skinny models walk the catwalks of New York Fashion Week, fashion gurus are uniting in Las Vegas for MAGIC, the world’s largest fashion trade show. Specifically fashion buyers, brands, media and decision-makers hit Mandalay Bay and Las Vegas convention centers Feb. 13-15 to conduct and propel the business of fashion. It is only fitting that MAGIC has its own free Android app aptly entitled MAGIC February 2012, to keep attendees organized and those who can’t attend, informed. It’s also available on the iPhone.

For attendees, the MAGIC app has detailed maps for navigating the huge halls of the massive convention centers in Las Vegas. You can create a schedule for the event, and even use the “Locate Me” button to figure out where you are, based on the closest exhibitor you see. Attendees can also view information on featured exhibitors, all exhibitors, seminars, speakers, events and much more. What didn’t they think of for the MAGIC app? There’s even a tips page for how to best use the app with your Android device.

This fashion app is social, too, with handy links to Twitter feeds about the show, the Facebook page and a section to connect with your fashion friends. A news alert section also keeps attendees up to date on the latest information affecting the fashion trade show. Even if you aren’t at the show, check out the photo gallery to keep up with some of the action.

Overall, this app is extremely helpful for attendees of the show, but it could use some fashionable design elements to make it more visually appealing. It is fashion, after all, have a little fun with it!